Breastfeeding Friendly Award

Sheffield has a goal of becoming a breastfeeding friendly city by 2012. In order to achieve this status we have identified that mothers need to feel more confident about choosing to breastfeed.

The Sheffield Breastfeeding Friendly Award recognises public places and workplaces which offer a good level of facilities and support for breastfeeding mothers and their families.

The Award offers reassurance to mothers that they will be able to breastfeed their child in comfort and with full support of the staff and venue.

Who can apply for the award

Any public place which breastfeeding mothers are likely to use e.g. shops, libraries, leisure centres, cafes, community centres.

Any workplace who would like to help their employees to sustain breastfeeding following their return to work from maternity leave.

How the Sheffield public can help

Please let us know if there is somewhere you would like to see achieve the award, either because of the facilities and support they already offer to breastfeeding mums or because of improvements you would like to see them make.

Achieving the Sheffield Breastfeeding Friendly Award

• Award holders will benefit from positive promotion in the City to include press releases and listings within breastfeeding friendly directories.
• Businesses will be provided with promotional materials to advertise their involvement with the award and to explain why they are supportive of breastfeeding mums.
• There are no fees involved at any stage of the awards process.

What do I do next?

In the first instance, you will need to complete a Sheffield Breastfeeding Friendly Award application pack. Support and advice will be given to establishments to help them to complete the pack and achieve the award.

To receive your pack or to find out more about the award, please contact:

Clare Robinson

Sheffield Breastfeeding Friendly Award Co-ordinator
Sheffield Wildlife Trust
37 Stafford Road, Sheffield, S2 2SF
Tel: 0114 2792665
Email:  c.robinson@wildsheffield.com